6 November 2012
Join the discussion at Print World's NAMMU Mail Forum
TORONTO—Join the mail discussion at Print World 2012.

This year's conference features the 2012 National Association of Major Mail Users (NAMMU) Mail Forum, offering tips and information from the postal community.

Here's the mail forum schedule:

2012 NAMMU MAIL FORUM - Print World 2012

Print World keynotes
Sunday, Nov. 18, 9 a.m. - Warren Werbitt, Pazazz Printing
Monday, Nov. 19, 9 a.m. - Jacques Cote, Canada Post

Panel 1 (Sunday, Nov. 18, 11 a.m.)
Creativity
How are marketers leveraging the increased flexibility of machinable mail specifications in their direct mail programs? Successes, challenges, questions will all be addressed. What’s on your wish list? Where would you like to drive even more flexibility?
Panelists: Daniel McPhail, General Manager, Subscription Sales Consumer  Marketing Group, Rogers Publishing Limited
Agency: TBA
Moderator: Julie Northrup, Innovations Specialist, Harmony Printing Limited

Panel 2 (Sunday, November 18, 1 p.m. and Monday, Nov. 19 at 11 a.m.)
Canada Post Partner Program
Come join the panel discussion as the expansion of Canada Post’s Partner Program is announced.  Hear how this program helps printers like you grow their business with Direct Mail.
Panelists: Eleanor Rafter, Director Partner Program Planning & Strategy, Canada Post
Wanda McKay, President, Key Contact (Sunday)
Ken Fischer, Vice-President of Finance, Key Contact (Monday)
Moderator: Laura Artibello, President, Mailennium, Chair NAMMU VAM Council

Session 3 (Sunday, Nov. 18, 2 p.m.)
When physical meets digital: How to multiply your results with cross-media marketing
Speaker: Mark Morin, President, Strategies Relationship Marketing
Moderator: Kathleen Rowe, President, NAMMU

Session 4 (Monday, Nov. 19 at 1 p.m.)
Managing Privacy in a Physical and Digital World
Whether print or digital, technology is the driver shifting Privacy concepts.
Hear the latest on hot topics such as “Big Data” and Privacy; geo-locational data; anti-spam legislation; mobile apps; and more.
Speaker: Amanda Maltby, GM Compliance and Chief Privacy Officer, Canada Post
Moderator: Kathleen Rowe, President, NAMMU

Panel 5 (Monday, Nov. 19 at 2 p.m.)
New Targeting Solutions from Canada Post
New targeting solutions available from Canada Post - including lists, reports and analytics - will offer the knowledge and tools to increase your DM volumes by identifying new opportunities within data and targeting and increase loyalty through strengthened campaigns.
Presenters: Nick Psychogios, Product Manager, Data and Targeting Solutions
Sebastien Rancourt, Product Manager, Data and Targeting Solutions
Moderator: Alexis Zamkow, General Manager, Data and Targeting Solutions, Canada Post
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