DUSSELDORF, GERMANY—  Sixty-nine percent of print buyers surveyed expect the share of print in their communications and media mix to increase over the next twelve months. Rather than signalling a return to traditional communication models, this points to a more deliberate allocation of roles across different channels: print is being deployed where physical presence, precise targeting and tactile quality can make a distinctive contribution to communication. At the same time, expectations of print service providers are changing. Customers are looking for faster response times, flexible run lengths, personalization and, increasingly, digital and sustainable production processes. These requirements are particularly influential in labels and packaging, where they are shaping purchasing decisions, production strategies and procurement. As a result, technology is increasingly being assessed in terms of the tangible value it creates across the value chain. Link to report https://www.drupa.com/en/Media_News/Press/Press_Material/Press_releases/Print_markets_in_transition_drupa_insights_highlights_new_growth_opportunities