Printing Industry News for Canada | RSS | 
24 February 2026
Xerox Announces Global Print Go-to-Market Structure
ROCHESTER, NEW YORK,—
Xerox has announced a redesigned global Print go-to-market structure that unifies sales engagement and sharpens regional focus. It aims to position the company to reclaim market share and drive growth across key solution areas. The model is built around a streamlined, integrated sales system that enables stronger client outcomes, reduced service costs, and increased sales efficiency while tapping into high-value opportunities in Print, IT Solutions, Digital Services, and Graphic Communications.
This evolution reinforces the company’s commitment to disciplined execution, partner-led expansion, and profitable coverage models. The structure will be in effect in the second quarter of 2026.
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Xerox is trying to make up for declining hardware and supplies sales with the acquisition of Lexmark last year
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Formed out of IBM in 1991, Lexmark was sold to Chinese investors in 2016 for $3.6 billion. Xerox paid $1.5 billion in 2025
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The updated Print go-to-market framework is organized into three regional models: North America, Western Europe, and the rest of the world, supported by a dedicated Global Production Print Services division and two specialized teams focused on Distribution and Inside Sales.
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