PALO ALTO, CALIFORNIA—  The 3.2m-wide Latex 2700 series printers were launched in October, HP is launched the 2700W model, which features white ink. HP Large Format says white was opening up new possibilities, particularly for applications like vehicle wrapping. Sustainability, HP’s Latex technology, and the digital transformation of the industry are all high on the manufacturer’s agenda. HP says the technology “equips our customers to do many things – to be creative, to provide versatility, and to be able to provide endless possibilities. HP claims to have  a unique opportunity to help print shop owners to transform the way they’re working – to become more digital and to streamline their production.