Parent brand fo Vistaprint

Cimpress has announced a new over-arching parent brand – Vista – for VistaPrint and its sister businesses .  VistaPrint remained as a signature service within the Vista brand family, and the group would continue to invest in printing. Founder and chief executive Robert Keane said that extensive customer research had shown that the word ‘print’ within VistaPrint had “tied us very tightly to print, so much so that even our most loyal customers today don’t fully grasp the scope of what we offer beyond business cards or marketing materials”.

Windsor Ontario is main North American plant

“And that’s why we’ve announced our move beyond a single VistaPrint brand to a broader parent-based architecture that will allow us to grow well beyond print into new markets,” he explained. The company has also set up a dedicated website for the new brand at vista.com. According to Graphic Monthly Vistaprint is the second largest printer in Canada with about $750 million in sales. Vistaprint's largest printing operation in North America is in Windsor Ontario.