TORONTO—Bassett Direct, which specializes in creating direct marketing services and variable printing programs, celebrated its 20th anniversary last week with a reception at the Carlu lounge in downtown Toronto.


A crowd of more than 300 feted Bassett Direct

More than 300 guests gathered for an evening of food and jazz. President Rich Bassett started the company with just three employees; today he employs more than 40. "When we started Bassett, it really was centred upon a very, very simple philosophy: ‘Let’s get the very best people in this business working together, let’s work with the very best customers and do the very best job possible every single day.’  Well, I’m very pleased that the culture that we created 20 years ago, is still here today,” said Bassett in addressing the crowd.


Rich Bassett, founder and president, thanks customers, suppliers and friends

Bassett recently made news for being the first in Canada to install a Xeikon 8600 roll to sheet device. Over the years, Bassett's offerings have expanded from printing, letter shop services and fulfillment, to include database management, forms set up and customized messaging and personalization. His all digital shop consist of Xeikon and Xerox presses.