OTTAWA—Canada Post is introducing changes to its Direct Marketing and Transaction Mail services, effective January 13, 2014.

Among the adjustments are simplified price structuring and prep for Unaddressed Admail, updated specifications for Machinable Mail, and clearer Unaddressed Admail Order Entry options.

These steps follow Canada Post initiatives introduced last year to promote the use of direct mail (which Jacques Côté, group president of physical mail at Canada Post, spoke about in his Print World 2012 keynote address). For more on the upcoming changes, visit the Canada Post website.