VANCOUVER—Non-profit environmental organization Canopy and national bookseller Indigo are partnering to increase the transparency of the books sold in Indigo stores. Indigo’s Environmental Paper Policy includes objectives such as having 20% post consumer recycled paper content for uncoated books and magazines in 12 months and 10% for coated. Both are targeted at 50% in 60 months.

“They have a paper policy that sets strong targets and builds a spectrum of engagement for customers buying books from Indigo to educate them on the supply chain on the environmental paper front,” says Canopy magazine campaigner Neva Murtha.

All publishers selling books with Indigo must provide information as to whether or not they meets the environmental criteria as well as a copy of their own green policy. “This policy will affect publishers, suppliers and paper mills on the need for more environmentally friendly paper,” Murtha says. “We are very excited to have played a role in helping Indigo to develop this policy. They are the first international bookseller to embark on such a project.”

For more information on Indigo’s environmental paper policy, click here.