CHICAGO—  Two Sides has announced a global alliance of businesses, governments and designers just unveiled a universal mark for reuse and it could reshape how the world handles waste. The new symbol is designed to identify reusable packaging and reuse systems across the world. Its purpose is to become the internationally recognized logo for reusing, marking a diverse range of reusable products such as cups, food containers, wine bottles and cleaning products, which can be reused rather than thrown away. The hope is that the new symbol will reduce the use of virgin material, retain packaging materials within the economy for as long as possible and dramatically reduce the amount of plastic waste and its associated pollution. While recycling is clearly a better option than throwing packaging into the standard waste stream, reusing is accepted as the most effective strategy to reduce plastic pollution. The new reuse symbol was launched by PR3: The Global Alliance to Advance Reuse, an international coalition of businesses, governments, NGOs, designers and reuse operators, which hosted a design initiative in 2025 with an open call for designs. This call attracted 236 submissions from 29 countries. PR3 has convened a panel of more than 80 organizations, including multinational companies, plastic producers and local environmental departments, with pilots planned across more than a dozen countries, including the US, the UK and Canada.