BURNABY, BC—  Hemlock Printers, brings to life a creative campaign by TBWA\Melbourne for eco-conscious toilet paper brand ‘Who Gives a Crap’. The campaign resulted in a bold and imaginative reinterpretation of the beloved children's classic, Winnie the Pooh. Hemlock Printers produced 360 copies of this special edition using the HP Indigo 100K Digital Press, driven by a commitment to reduce waste, use sustainable media, and achieve exceptional quality with minimal environmental impact. Printed  at Hemlock's carbon-neutral facility in Vancouver, the books were then shipped to TBWA’s Los Angeles office for distribution. Winnie the Pooh: The Deforested Edition was made from 100% recycled paper and board, with covers crafted from EU REACH-certified cotton.The limited "Deforested Edition" of the famous children’s story Winnie the Pooh, reimagines the 1926 original with poignant illustrations of tree loss, underlining the environmental impact of traditional toilet paper production, most which of is made from cutting down trees.