—  Viral marketing on TikTok has helped book publishers and authors reach new heights. Now, TikTok wants in on that action. After the success of "BookTok" — a community of bibliophiles on the platform that discusses books and shares what they are reading — TikTok's parent company, ByteDance, started publishing books through its publishing company, 8th Note Press, last year. 8th Note Press is now teaming up with Zando, an independent publishing company, to release a line of print novels to sell in retail stores starting in 2025. The company plans to release 10 to 15 books a year, with titles that focus on genres popular with younger TikTok users, like romance and young adult fiction, according to The New York Times.