EUROPE—  The international brands are among the leading household names moving away from the use of plastic packaging in favour of paper based alternatives.Examples include:  Nestle switched all the packaging globally for its Smarties range to recyclable paper as part of its commitment to making 100% of its packaging recyclable or reusable by 2025. KitKat is now trialing the approach. Unilever’s pledge to become the first major consumer goods company to commit to reducing plastic across its portfolio has led to numerous developments including recyclable paper based ice cream tubs and Pot Noodle containers.Heineken created Green Grip, a plastic free and recyclable cardboard topper for multipacks aimed at eliminating all consumer facing secondary plastic from packaged beers and ciders.