28 June 2023
Consumers Want Paper Packaging Less, Plastic
CHICAGO— 
Nestlé, announced a packaging makeover its entire line of Smarties to paper packaging.
Nestlé, announced a packaging makeover its entire line of Smarties to paper packaging.
Paper: The preferred and sustainable packaging choice. Survey respondents were asked to rank their preferred packaging material (paper/cardboard, plastic, glass and metal) based on 15 environmental, aesthetic and practical attributes. Overall, paper/cardboard packaging was preferred for 10 of the 15 attributes, including all environmental attributes, with half of respondents saying paper/cardboard is better for the environment than other types of packaging. Consumers also preferred paper/cardboard packaging for being home compostable (59%) and easier to recycle (43%).
 
Plastic packaging was not preferred for any of the 15 attributes, and only one in 10 respondents believes plastic packaging is better for the environment. The survey found that 55% of consumers would buy more from brands and retailers who remove plastic from their packaging, up from 49% in 2021. 50% said they are actively taking steps to increase their use of paper packaging, up from 41% over the past two years. 47% said they would consider avoiding a retailer that is not actively trying to reduce their use of non-recyclable packaging, up from 39% in 2021.
 
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