—  HP Indigo digitally printed packaging for a third time and will help make ‘invisible women, visible by supporting gender equality through a global movement that celebrates female achievements in science, business, sports, activism, and music. This year, the Hershey’s Milk Chocolate Bars will feature a QR code, also printed with an HP Indigo 20000 digital press, that will open consumers’ eyes to the many contributions of women, beyond each bar.  In addition, HP will be unveiling a film with Hershey, amplifying how HP Indigo’s digitally printed packaging can be used, but also to elevating brand engagement through the co-creation of user generated content, to become the ultimate vehicle for cultural relevance and on-pack storytelling.The HP Indigo 20000 digital press 29-inch image width can capture packaging applications, including flexible packaging, shrink-sleeve, wrap-around labels, and in-mould labelling, and contains the only digital colour printing process that matches gravure printing, delivering high resolution printing and perfect registration. This enabled Hershey to meet its strict brand colour needs using 7 ink stations, whilst also bringing the female voices and stories to life.