CHICAGO—  Sappi has carry out a wide-ranging study on marketing effectiveness in the post-pandemic era, and said it aimed to “demystify tired marketing myths about print” as part of the project. Study of marketers across the UK, Germany, France, Spain and Italy in Europe, as well as the US. At least 200 specialists were interviewed per country, with a total of 1,208 interviewees. While digital communication channels came top in terms of perceived importance, 54% of respondents described printed collateral as “essential” or “very important”, with 48% saying the same about printed advertising in newspapers or magazines. The results are available in a special 16pp tabloid-format print piece A Glimpse into the Future of Marketing (And the Surprising Role of Print). To order a copy, visit www.sappipapers.com/glimpse.