CHICAGO—  “If It Ain’t Broke, Don’t Break It”.  Environmental sustainability is baked into the nature of the printing, paper and paper-based packaging industry – from the ability and financial incentive to regrow its primary raw material to the biodegradability of its products.  As the call for the circularity of product lifecycles is growing louder, paper has always had a head start. And the industry’s strong support and investment in recycling has transformed the circularity of paper products from vision to reality. At a time when there is growing alarm about the low recycled rates of other materials, paper recycling is a stark exception. While the recycling rate of other materials is as low as the single digits – for example,  the recycling rate for plastics is just 8.7% – 70% of all paper products in Canada and 66% in United States are being recycled. For those grades that can be almost entirely recovered and reused, such as corrugated cardboard boxes, the recycling rates are higher than 90%.