Pantone ultimate tray and illuminating yellow

Some have suggested that Ultimate Gray should have been for 2020

 For over 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including  product packaging and graphic design. The Pantone Colour of the Year selection process requires trend analysis. To arrive at the selection each year, Pantone’s colour experts at Pantone Colour Institute comb the world looking for new colour influences. Influences may stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms.