LAS VEGAS— EFI CEO Jeff Jacobson used his inaugural Connect user conference opening keynote to ask the sector to do more to “lift itself up… because there's a lot of growth in this great industry”. “It’s what this conference is all about, it’s about connecting, it’s about learning, connecting, socializing and lifting each other up,” he said. The focus of his session was “the now and future pendulum” looking at the competing interests many print businesses leaders face in running a successful business today, while remaining agile enough to embrace the opportunities of tomorrow. “Companies will never move forward if they do not take well-thought-out risks, create sound plans with measurements, metrics, and KPIs and have the courage to lose sight of the shore.” He said the four cornerstones to achieving that goal were: be present; continually test the status quo; become an expert generalist; and make life simple.