WINDSOR— Vistaprint, announced its new  brand platform ‘Own The Now’. The brand refresh is aimed at its target market of  small business owners and the home office market. Arancha Muelas, Director of Global Brand Strategy at Vistaprint. “We found that many small business owners feel professional in terms of the products and services they deliver, but they’re unsure how to look credible across their marketing. Knowing that we can help small business owners address this ongoing challenge, our team began developing a way to better convey that message.” Own The Now highlights Vistaprint’s ability to be a trusted partner of small business owners by offering them affordable access to exactly what they need to create a unique, cohesive, and truly professional look across their marketing.