GERMANY—  Heidelberg goes digital!" Heidelberg says it  means realigning it's go-to-market approach in a way that will enable it to become the supplier  customers want to partner with and a "performance seller": a full-service provider of presses, software, consumables and services.Heidelberg says as it moves move forward, pursuing this mission will require a new organizational approach. This is why they have  established Heidelberg Digital Technology (HDT) and Heidelberg Digital Business and Services (HDB).