TORONTO—St. Joseph Communications has finalized an agreement to acquire direct marketing service and variable printing programs provider Bassett Direct.


“We are thrilled to welcome Bassett Direct’s strong industry reputation, talent, knowledge and 22 years of experience to the St. Joseph organization,” John Gagliano, president of St. Joseph’s Print Group, said. “Targeted, personalized direct marketing stands out as a powerful component in today’s marketing mix for brands to leave lasting, tactile reminders with their customers. We look forward to deepening our direct mail offerings with our customers and likewise, are excited to help Bassett Direct’s customers tap into St. Joseph’s interconnected solutions across all mediums.”

Founded in 1994 by Rich Basset, Basset Direct specializes in high-impact and personalized marketing campaigns, and produces oversized and multi-panel brochures, self-mailers, pop-ups and custom formats. Clients include leading financial institutions, advertising agencies, not-for-profit organizations and loyalty companies.

“We are extremely excited about joining the St. Joseph Communications family,” Bassett said. “There is a strong fit between the two organizations and I am confident that our customers and employees will benefit greatly from an innovative printer that is also part of an integrated communications company.”

St. Joseph’s Print Group has a network of print centres a cross the country, providing digital print technology and traditional print processes to help customers better reach their audience. The company’s output includes over over 200 million catalogues and magazines, and one billion flyers per year.