TORONTO— Cineplex Magazine and Le Magazine Cineplex has teamed up with Canopy, an environmental not-for-profit organization, in a move that will lead to a more environmentally friendly publication.

From now on both publications will be printed on 100 per cent recycled paper with 85 per cent post-consumer content. The paper is certified by the Forest Stewardship Council and will carry Canopy’s Ancient Forest Friendly (AFF) logo.

According to Environmental Paper Network’s paper calculator, the change will save 21,572 from being used annually in the magazines text pages.

“Cineplex’s leadership on lower footprint paper sources and the magazine’s switch to Ancient Forest Friendly paper is another strong step forward in the company’s commitment to helping safeguard the world’s endangered forests,” Nicole Rycroft, Canopy founder and executive director, said. “It’s an excellent performance, worthy of a big round of applause.”

Cineplex has also gone further to reduce its environmental impact by:

• Introducing a purchasing policy to move away from endangered forest fibre and towards sustainable solutions;
• Using popcorn bags created using FSC certified paper since 2010;
• Using 100 percent post-consumer recycled office papers
• Using cardboard combo trays in theatres that are made of 40 per cent post-consumer recycled fibre—and most cups are currently made with FSC certified fibre.

Cineplex Magazine prints 750,000 copies of the English magazine and 200,000 of the French each issue. According to Vividata stats, the magazine was named the #1 most read magazine for all demographics under the age of 50 and the #2 most read magazine in Canada overall. Both publications are distributed in Cineplex’s 162 theatres across Canada, in the Globe and Mail and in Le Journal de Montreal.