BRAMPTON, ON—The DATA Group has made what it is calling one of the largest high-production digital upgrades by a Canadian graphic communications company (in 2015), by purchasing multiple Xerox digital presses for $6.7 million.

The company uses Xerox presses for all of its digital cut-sheet printing at all nine production facilities in Canada and Chicago.

“The biggest thing we’re getting from this deal is improved productivity, primarily from having a  single, consistent workflow,” Alan Roberts, senior vice president, operations, the DATA Group, said. “We’re also getting more capacity, and we’re getting an expanded colour gamut, to closely match brand colors that we couldn’t match before with xerography.”

The DATA Groups has purchased: the Xerox iGen – 5 Presses, (to replace two HP Indigo presses) Xerox Versant 80 Press, Xerox Color C75 Press, Xerox DocuPrint 180MX Enterprise Printing System, Xerox D125 Copier/Printer, Xerox D136 Printer, inline/near-line C. P. Bourg booklet making solution, and several Xerox workflow products, including Xerox FreeFlow Core and the Xerox FreeFlow Print Server.

The DATA Group provides marketing and document management for electronic and print media. The Brampton-based company has about 1,400 employees and generates about $313 million in annual revenues.