AURORA, ON—Prime Data, a variable data mailing company, has installed an Elan 500.

“Prime Data invests in technology, and this particular technology is a game-changer for variable direct mail,” Steve Falk, president of Prime Data said. “It’s a great option for not-for-profits, but also for any organization that needs to offer the personal touch in communication with customers and prospects and reach them quickly with time-sensitive offers or appeals.”

According to Prime Data the new machine, manufactured by Delphax Technologies, has saved the company a full four days in production for a typical fundraising letter campaign, by eliminating the need for pre-printed shells, combining printing & personalization at the same time and offering full-colour duplex in one pass. It costs less than printing on an offset and colour laser and eliminates the costs of warehousing and over-printing shells.