VENLO, THE NETHERLANDS—The parent company of Vistaprint has changed its corporate name to Cimpress N.V. The change of the corporate name clarifies the distinction between the corporate entity and its technology and operational mass customization platform, and the company’s growing portfolio of customer-facing brands. The brands include web-to-print names like Vistaprint, Drukwerkdeal, Albelli and Pixartprinting.

Over the next five years it plans to invest hundreds of millions of dollars towards developing proprietary software and production technology, eventually evolving its operational capabilities into a shared mass customization platform (MCP). The Cimpress MCP will aggregate the production volumes of the Cimpress portfolio of brands.  Cimpress made the investment with the hope of advancing its proprietary computer integrated manufacturing technologies, which will allow the company to create one of kind, personalized products at an affordable cost.

“We have a two decade history during which we have started a major market transformation, yet the next 20 years promise to be even more exciting,” Robert Keane, president and chief executive officer at Cimpress said. “Businesses and consumers are still too often forced to choose between the ease and flexibility of digital communications and a more enduring tangible connection with their audience. We are changing that. Our mass customization and computer integrated manufacturing technologies empower customers to make real and tangible connections with the simplicity of personalization that people have come to expect from today’s digital world.”

Keane founded Cimpress in 1995 and today employs over 400 software and manufacturing engineers and more than 5,300 team members across 16 countries. Since 1999 Cimpress has invested at least 10% of its revenue into technology and development, including $176 million in its last fiscal year. Over the past decade, the company has invested over $1.3 billion in technology, development and capital investments.

Cimpress has also announced the appointment of Don Nelson as chief operating officer for the company. Nelson will be responsible for building and advancing the mass customization platform and will oversee several corporate functions.