TORONTO—Print World 2014 announces its seminar series. From sales strategies to mergers and acquisitions, to packaging printing tips, the topics reflect what's important now.

Register for Print World today. All seminars are free to Print World attendees.

What you need to know about packaging printing
Speaker   James Lee, Director, Technology and Innovation at Jones Packaging

If you're thinking of taking on packaging printing this is the seminar you need to attend. Speaker James Lee will go through all the dos and don'ts, the challenges and rewards of this sector.

James has been in the graphic arts and prepress industry for over 20
years. In 2008, he joined the team at Jones Packaging in London, Ontario, where he is focused on innovative packaging manufacturing and designtechnologies.

How to chart a new course for your shop
Speaker   Dean McJannet, vice president, Trico Evolution

Trico Printing needed to find a new way when its traditional printing began to evaporate. This is the story of the Trico transformation from commercial printer to a data-driven company. If you think your shop needs to explore new avenues come and hear how Trico turned a challenge into a rewarding undertaking.

Dean McJannet has worked in the printing industry almost his entire life. A few years ago he was appointed vice president at Trico Evolution and spearheaded the company overhaul.

Easy steps for using social media
Speaker  Darrell Keezer, founder, Candybox Marketing

This seminar will help you understand the different components of digital marketing and how they  work together to generate leads and build relationships online. We will see real examples of how proper website planning, content marketing and search engine marketing (SEM) can generate a lot of demand online.

Darrell Keezer helps businesses generate new customers using social media marketing, search marketing and by creating websites that convert. Coming from the print industry, he has produced many successful lead-generating campaigns for printers across the  North America and has proved how networks like LinkedIN and Facebook can easily bring in new customers.

Sales strategies that work
Speaker   Michael White, partner and trainer, Effectivation Inc.

Michael White will cover many industry challenges and discuss real world solutions you can implement immediately, including .
effective prospecting using “ADDUP”; developing value propositions to separate you from the pack using three simple elements; growing same account sales using “Active Referral Selling”; motivating and driving a mature sales; selling value and maximizing profits; becoming a trusted advisor, the secret to long term growth; dealing with objections, warm prospecting, team selling, customer service, inside selling, time management and more.
 
Michael has more than 20 years in sales and senior management positions, including 12 years with Xerox Global Services where he led teams focused on business process outsourcing. He has an entrepreneurial background developing startups in marketing and retail.
 
Get your shop ready for sale
Speaker   Stephen Vooro, partner, investment advisor, Richardson GMP

If you're looking for advice on how to get your shop ready to sell, or are actively looking for a buyer and negotiating, this seminar will walk you through the relevant steps you need to take to prepare your operation, and offer hands-on strategies for negotiating that sale.

Steve Vooro is a partner and advisor at Richardson GMP, Canada’s largest independent investment dealer. The group specializes in investment banking, corporate finance and wealth management services. Steve takes a broad-scale approach to all business transactions.

Everything you need to know to master wide format printing
Speaker  Jeff Uzbalis, wide format applications specialist, 3M

This seminar, full of practical advice, will look at the different indoor and outdoor applications possible with wide-format digital printing, including an overview of wide-format printing media and materials; how to identify new applications and market segments for your business; how to avoid potential pitfalls and problems; and how to grow the business.

Jeff Uzbalis is a seasoned sales professional with 28 years' experience. Originally an entrepreneur, Jeff worked for Kodak Canada before joining 3M Canada more than 17 years ago.  Jeff is now a wide-format graphics industry expert who is service-oriented with a strong technical skill set and customer focus.