OTTAWA—In a press release issued last week Canada Post announced its partnership with Taradel, an American marketing firm, to create Snap Admail, an online tool that would help small businesses plan and distribute direct marketing campaigns. We reached out to Canada Post to relay some of the concerns we—and many of the readers—had with what seemed like a case of outsourcing print jobs across the border.

Canada Post’s manager of media relations, Carley Smith assured PrintCAN that this wasn’t the case and although it wasn't clarified in the press release, printing will remain in Canada. 

Although she couldn’t name the company, Smith said it’s the same Canadian printer that prints many Canada Post products, including stamps and other materials.  Canada Post partnered with Taradel to take advantage of its software.

"Taradel has just invented this software that we’re using,” she said. “It was already developed and they’ve been using in the states for quite some time, it’s just a platform to go in and easily create DMP’s.

It’s very unique. There’s nothing that we know of  in Canada that’s the same and it was kind of a turnkey solution, so we just wanted to provide that to small businesses here in Canada."