ORLANDO—More than 700 Esko users gathered at the self-described happiest place on earth—Disney World and Orlando—for the latest Esko World user conference where Esko released its Suite 14, a collection of new and updated software for packaging preproduction and management. Two new Kongsberg cutting tables were also showcased, rounding out the series with an entry level option and an a top-end version.

Some of the upgrades to Suite 14 include improved connectivity between Esko software and third-party options, enhanced automation for the packaging preproduction process and easier integration of third-party software. There will also be an updated ArtiosCAD, enhanced 3D visualization for package creation, integrated Chili Publish—a browser based editing software—better visual inspection systems, and a next-generation layout editor. The new Suite will be available in July.


The Kongsberg C for top-end applications

The Kongsberg VL, the entry-level cutting table, is coming to market shortly. The Kongsberg C, on the other end, addresses the top end of the market with 45 new features and functions, including a brand-new design developed with an external partner.

The annual event, which has seen significant growth over the last few years, also offered three days of back-to-back keynote speeches, plenary sessions and hands-on software training classes. The program is formed around several tracks, including digital flexo, packaging and commercial prepress, structural design, 3D design, and digital printing and finishing.

One of the highlights of the keynote sessions was Jack Santiago, a senior marketing executive from Disney Corporation who delivered an inside view of Disney’s approach to brand loyalty. Though much of what he said was textbook marketing tactics, the company, which now has 43 lines of business just at its Orlando location, truly shines at execution.

The company dedicated to making magical moments happen takes a highly structured, disciplined and wide-reaching approach to marketing that includes extensive employee training, continuous feedback gathering from its clients, a dedication to making every consumer experience memorable in order to generate repeat business and word-of-mouth endorsements. Rigorous continuous improvement to stay ahead of consumer expectations is also a top priority.

For example, Santiago said that market research showed males had a weaker emotional connection with the magic kingdom. Solution: marvel superheroes now join Mickey and Cinderella in casting their spell over visitors.  And on the radar to ensure future magical moments are special Disney apps and social media experiences.