TORONTO—Print magazine readership is holding steady from spring with an average of 1.04 million readers, showing a sustained return to numbers last seen in fall 2009.

The latest report from the Print Measurement Bureau (PMB) indicates Canadian magazines had an average readership of 1.04 million four years ago, which declined to 1.01 million in 2010 and hovered around there before bouncing back earlier this year.

Overall, the five-year average for readership has held at around 1 million.



Reader's Digest held onto its lead with the highest readership among Canadian consumer mags, with 5,025,000 readers and 8.6 readers per copy (RPC). Canadian Living followed in the No. 2 slot with 3,817,000 readers (7.4 RPC), and Canadian Geographic rounded out the top three with a readership of 3,650,000 (20.1 RPC). Also in the top five were What's Cooking (3,635,000, 4.0 RPC) and People (3,140,000, 21.2 RPC).