TORONTO—Sears has launched the Look! report, which could see a print run up to five million nationally, said Vincent Power, who handles corporate communications at the retail giant.


While power didn't refer specifically to Look!, he said comparable publications from Sears have a circulation of five million copies or so coast-to-coast.

The new report will be published seasonally by Pi Media (St. Joseph Content) and will be distributed to households by a number of partners including Metroland in the GTA, said Power, who noted copies will also be available in stores.

"This is our chance to talk directly to the consumer," he said of the publication. "This is information that customers want, it's material the stores have told us is important to relay to customers, and our marketing department has really done an integrated program to be able to present this to customers."

The magazine is part of a larger strategy from the newest Sears chief executive officer Calvin McDonald that includes being more "customer-driven", said Power.

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