TEL AVIV—HP is bringing out a 4-up digital sheetfed press, the first on the market, the company told the international graphic arts press gathered at an event in Tel Aviv to hear what the company is bringing to Drupa. PrintCAN was there.

The new press, now in Beta testing and expected to come to market in early 2013, is a 29.5" x 20.9" device using HP's electroink. It will print in 7 colours at 3,450 sheets per hour in duplex mode, rising to 4,600 sheets per hour in Enhanced Productivity Mode (EPM). EPM is a new option that produces results that look like 4-colour printing using only cyan, magenta and yellow. HP says its boosts productivity by 33%.

HP says the 10000 is aimed at the heart of the offset market, for products such as pocket folders, posters, book covers and dust jackets, and six-page signatures.

Part of HP's 4th generation of presses, the Indigo 10000 is one of a group of three, new-platform presses. The others are the 20000 and the 30000. The 2000 is a web press for flexo packaging and labels that prints 7 colours in 10 micron at 147 feet per minute with EPM.

The 3000 is also a four-up press for the folding carton market. It will print up to 24 pt. board in 7 colours for speeds up to 4,600 colour sheets per hour.

The new digital presses were three of 10 new products HP will unveil at Drupa.  The others are new versions of the Indigo W7250 web press, a new Indigo 5600 to replace the 5500 model, a new 7600 sheefed press to replace the 7000, and a new workflow system.

The high-volume production inkjet web presses also are getting a productivity boost. By Drupa all the presses will be up to 33% faster, as well as feature other upgrades to the printheads and image quality.

Stay tuned for more details.