TORONTO—Unisource Canada has rebranded its Mondrian-Hall division under the name Unisource Wide Format.

"Capitalizing on the synergies achieved through the 2009 acquisition of Mondrian-Hall as a division of Unisource Canada, the new name better positions the expansion into wide format, commercial, sign, photo and digital printing markets," reads a release from Unisource.

Supporting the new rebranding strategy, Unisource Wide Format is launching the new private label brand, called SelectSource.




“The SelectSource line will be the new focus which will complement our existing media line,” said Sandra Ondas, marketing manager for wide format media. “The range of products within the line is extensive and includes aqueous, solvent, UV-cure and latex compatible products such as photo paper, scrim banner, window perforated vinyl, mesh, display film and xerographic papers.”

Unisource is a national supplier of printing and imaging, packaging and maintenance supply products, operating from 18 locations across Canada.