MONTREAL—Transcontinental has announced that by late September it will transfer "state-of-the-art" equipment from Transcontinental Litho Acme to Transcontinental Direct Montreal, with about 30 jobs being lost in the transition.

Production teams from the two units will be combined at Transcontinental Direct Montreal, and the estimating, sales and marketing teams will be located at 85 Castelnau West in Montreal.

The reorganization will eliminate about 30 employees out of a total workforce of 335, according to the company. Transcontinental said all employees who lost their position will receive settlement packages and out-placement services to help them quickly find new jobs.

The move will improve production workflow, noted the company.

"With this move, customers will have access to a fully integrated service offering, enhanced expertise and the increased synergies obtained by combining the best assets and people of our two facilities," said Patrice Lacoste, senior vice president of Transcontinental's marketing products group.

Lacoste added the move is another step in Transcontinental's business plan, "which is designed to meet the multifaceted needs of businesses and their advertising agencies, for whom traditional print technology, mailing and direct marketing services must be combined with the new digital platforms."