BARRIE, ONT.—Kempenfelt Graphics Group is bringing attention to its marketing services by changing its name to Kempenfelt Group.

Though the company, which was founded in 1972, has been offering marketing services for a couple of years many still see the firm as a printer, hence the need for a name change, says president Mike Suter. “Over the past few years we’ve invested over $5 million into cutting-edge technology, and we’ve integrated all our core strengths of marketing, creative, interactive and printing, into a unique marketing and communications platform,” said Suter.  “We’ve also significantly built our core 1:1 marketing services with the focus on our clients using their data to build profitable, ongoing customer relationships.”

The company is still legally known as Kempenfelt Graphics Group. but will go by Kempenfelt Group in day to day use from now on, says Suter.