We've recently come across these two European initiaves to help promote printing and paper useage. Check them out.

www.gprint.com/paperaid
This website from Sweden takes a cheeky and humorous approach to promoting the use of paper. A few videos that present situations where only paper works best drive the  point home with wit and without preaching.

twosides.raonline.co.uk/
This is U.K. organation, founded in 2008, that posts all sorts of material promoting the use and advantages of print.