The Print Wire
Other news from the industry
Oct 02, 2009
Rogers Publishing launches faster time-to-market for magazine advertisers with Pressexpress
Toronto, October 1, 2009—Rogers Publishing Limited today announced a revised ad-close schedule for its monthly consumer titles that will allow its advertising clients to see their campaigns in-market faster than ever before.  With Pressexpress, advertisers will begin to see the impact of their creative in as little as two weeks from the time they submit their material for publishing.

When combined with the flexibility and speed-to-market already offered by Rogers’ weekly and bi-monthly titles—such as celebrity weekly Hello! Canada, current affairs weekly Maclean’s, and Canadian Business—the Pressexpress schedule offers advertisers the agility they require to reach some of Canada’s most highly-engaged readers and consumers.

The new schedule launches with the January 2010 issues of Chatelaine and Châtelaine, and the March issues of all other Rogers’ women’s magazines, including Today’s Parent, FLARE, GLOW, Pure, and both the French and English editions of LOULOU.

“Rogers already offers the comprehensive intelligence required by our advertising partners to reach Canadian consumers,” said Kathryn Brownlie, Senior Vice-President, Sales, Consumer Publishing.   “When that intelligence is combined with the increased nimbleness this announcement represents, it makes for a powerful combination that can be leveraged by our clients.” 

The launch of Pressexpress is the result of a collaborative effort between Rogers and Transcontinental Printing and Transcontinental Media.  It builds on two other initiatives launched in the Canadian magazine industry this year to respond to the evolving needs of marketers. 

In August 2009, Magazines Canada, the country’s leading professional magazine industry association, announced the launch of AdDirect, a web-based ad preflight and delivery portal.  Designed to streamline agency and advertiser delivery of magazine advertising files to publishers, AdDirect automatically validates ad files against specifications and instantly delivers them to any participating magazine title.  It does so 24/7 through one national easy-to-use website (https://addirect.sendmyad.com).

And 2009 will be the first year in which the Print Measurement Bureau, Canada’s leading syndicated study for single-source data on print readership, will move to a biannual release— with its first fall study being released in October.  It will provide advertisers with more frequent and current media and product data.

“Magazines have always had the unique ability to reach a highly engaged reader that has an intimate relationship with the particular publication they hold in their hand,” said Sunni Boot, President and CEO, ZenithOptimedia  “These proactive industry innovations further strengthen magazines’ position in the marketing mix.”

About Rogers Publishing Limited:

Rogers Publishing Limited (RPL) (TSX: RCI; NYSE: RG), a division of Rogers Media Inc., produces many well-known consumer magazines such as Maclean’s, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Publishing also offers a complete suite of marketing solutions for its advertising clients, including BzzAgent word-of-mouth marketing campaigns and custom publishing solutions. All media properties are integrated with their own popular websites. For further information about the Rogers group of companies, please visit www.rogers.com
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