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Mar 26, 2012
Cascades’ fine papers lead WWF Environmental Paper Index for Responsible Fiber Sourcing
From press release
March 20, 2012
Saint-Jerome, Quebec, March 20, 2012 — Cascades was ranked the fine paper leader in responsible fiber sourcing according to the World Wildlife Fund For Nature (WWF) Environmental Paper Company Index 2011. Due to its expansive use of post-consumer fiber as well as FSC certified virgin fiber, Cascades succeeded in distinguishing itself to outrank the other candidates.

To ensure transparency and leadership, 19 global paper producers allowed the WWF, an international environmental association, to conduct an in-depth analysis of the processes for fine paper, tissue or packaging products. This assessment was undertaken to classify all participants in relation to their ecological footprint in order to establish an index for environmental paper manufacturers. “WWF applauds the transparency of participating producers. By allowing evaluation of their environmental performance these companies are showing that they take environmental and social responsibility seriously,” says Emmanuelle Neyroumande, Coordinator of WWF International's global pulp and paper work.

Cascades is extremely proud to have received this lead ranking amongst this group of distinguished manufacturers for responsible fiber sourcing. This recognition is also in alignment with the company's strategy and its sustainable development plan. Specifically, in 2010, Cascades set as an objective the reduction of its impact on forests by increasing by 4% its use of recycled fiber or FSC certified virgin fiber. “WWF's Environmental Paper Company Index shows the significant and positive progress that the pulp and paper industry has made. Manufacturers are opening their doors not only to independent measurement of their environmental impact, but also to published comparisons of their performance,” says Julie Loyer, Communication and Sustainable Development Advisor for Cascades Specialty Products Group. “This is very encouraging for a manufacturer like Cascades that has strived for many years to continuously reduce its environmental footprint.”

For more information about the WWF Environmental Paper Company Index: Click here
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