The Print Wire
Other news from the industry
Aug 23, 2011
Prisco to sell EskoArtwork products to commercial printers in Canada, U.S.
Prisco to sell EskoArtwork sign & display solutions to commercial printers in US and Canada

PriscoDigital to offer Kongsberg tables and i-cut Suite of software tools, helping print providers finish the digital job, from design to print to cut.

Miamisburg, OH (USA), August 2011 - EskoArtwork announces that it has signed a reseller agreement with Newark, New Jersey-based Prisco, enabling PriscoDigital, the digital division of the Prisco Group of Companies, to sell EskoArtwork's Kongsberg finishing tables and software solutions to commercial printers in the U.S. and Canada. This new partnership will be evident during Graph Expo, as Prisco (booth 201) intends to display the i-cut Suite workflow along with a Kongsberg i-XL 24 finishing table, to support HP Scitex printers.

Commercial printers are expanding their business opportunities, looking for new opportunities to increase profitability. Many are choosing wide format as a viable strategy to evolve into print service providers. According to Steve Zunde, president of PriscoDigital, what makes wide-format inkjet technologies so special is that they enable these printers to capture new business opportunities from within their existing customer base. EskoArtwork values this group of companies that can leverage their traditional print expertise to a growing marketplace.

"Prisco has the largest remaining field sales force calling on commercial printers in the U.S., as well as a very strong presence in Canada," notes Bill Hartman, EskoArtwork Vice President Marketing, Digital Finishing Solutions. "Their expertise is evident as the exclusive HP Elite Partner
selling wide format printers to commercial printers -- a 100 year old company with almost twenty full-time tech support staff in addition to fifty sales reps. This is a very important distinction to EskoArtwork, in our efforts to bring the EskoArtwork's design to print to cut solutions to
graphics producers."

"Our new relationship with EskoArtwork is an important milestone for PriscoDigital. It is a significant expansion of our capability to provide complete workflow solutions that complement our HP Scitex wide format inkjet systems. Many companies forget that printing is just one component of getting a job out the door. Finishing is required, too. EskoArtwork has both the finishing hardware and structural and graphic workflow software to cover all aspects of a job," remarks Eric A. Gutwillig, VP of Marketing for PriscoDigital. "This business relationship is further evidence of our commitment to seek out and partner with companies that offer affordable leading-edge technologies that assist our customers to expand their business opportunities and increase profitability."
 
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