27 April 2022
Transcontinental To Appeal Court Ruling That Could Kill Flyer Business
MONTREAL—
Publisac is Transcontinental flyer distribution system in Quebec
Publisac is Transcontinental flyer distribution system in Quebec
Transcontinental says it will appeal a Quebec Superior Court’s ruling that dismissed its motion to quash a Mirabel ( Montreal )  bylaw it says threatens the distribution of its retail flyers. Transcontinental says the law requiring consumers to request its  Publisac would lead to the distribution method’s demise due to prohibitive costs. Transcontinental says an opt-out system is simple and effective for those who do not wish to receive the Publisac.Publisac  go to  more than 200,000 Montreal households.
Canada's largest flyer printer and printing company
Canada's largest flyer printer and printing company
The City  says this  amounts to more than 41 million flyers per year that wind up in recycling depots and landfills. The flyers printed by Transcontinental will instead be distributed by Canada Post, resulting in the loss of 16 jobs associated with Publisac. If the Montreal bylaw stands and other Cities adopt similar bylaws it could kill the printed flyer business across Canada. 
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