7 April 2021
Amazon App Logo Looked Like Hitler
SEATTLE—
 
 Amazon has changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler. Launched at the beginning of the year , the icon depicts a strip of blue tape over an Amazon "smile" logo. But some observers said it resembled a toothbrush moustache, associated with the Nazi dictator.
 
 
The technology giant has now changed the design to a folded blue tape,
Redesigned paper logo
Redesigned paper logo
following customer feedback. One Graphic Designer said “Unfortunately for Amazon, the visualisation of their parcel tape on the original logo will immediately be associated as a Hitleresque moustache, as that shape is forever embedded in our [subconscious] brains as such - not the best association for a brand that wants to create delight on the doorstep.”
Comments:
LATEST USED EQUIPMENT | RSS
Total Used Equipment Listings: 33
CLICK HERE to list your equipment
CLASSIFIED | RSS
Company for sale
Company wanted
CLICK HERE to list your business opportunity in the printing industry
Most Recent News Comment
Shane says:
I guess I'm getting old. When I was a kid and still eating Smarties the only way they came was in a ...
North Island Publishing PrintCAN Print Jobs Canada’s Estimators' & Buyers' Guide MastheadOnline PaperFinder Print World 2010 Design City
Graphic Monthly Print Equipment gutenbergs' guide COPA industrial print