30 August 2017
Canada Post Smartmail Marketing video
OTTAWA— 
Vedio from Canada Post
Video from Canada Post
Canada Post in there drive to promote direct mail has developed a video on effective targeting aquisitions. The video called the Sessions is a discussion between three marketing executives about the new direct mail and Smartmail. They also talk about integrating marketing channels for maximum effect.The video can be viewed at canadapost.ca/thesessions
Canada Post has rebranded their direct mail programs under the Smartmail Marketing "the Science of Activation" brand.
Canada Post INCITE magazine
Canada Post INCITE magazine
They have also commisioned studies on the effectiveness of direct mail verses on-line advertising. Putting out a publication called INCITE that is a collection of very successful direct mail campaigns from around the world. They also run a conference in the fall IN SIDE THE BOX on the science of direct mail. The recent intoduction of Postal Code Targeting  has created a lot of interest in the printing industry. It is estimated that 60% to 70% of what is printed goes throught the mail. 
Comments:
NEW ON THE JOB BOARD | RSS
CLASSIFIED | RSS
Company for sale
Company wanted
CLICK HERE to list your business opportunity in the printing industry
Most Recent News Comment
Started in a Trade Shop says:
Are Paul McCarthy and Paul McCathy the same person. More spelling mistakes from Print Can. Tsk Tsk...
North Island Publishing PrintCAN Print Jobs Canada’s Estimators' & Buyers' Guide MastheadOnline Print World 2010 Design City
Graphic Monthly Print Equipment gutenbergs' guide COPA industrial print