26 October 2015
St. Joseph Communications releases 2016 trend report
TORONTO—St. Joseph Communications has released its trend report, 2016 Print in a Digital World, which focuses on the how marketers can use these two facets of the industry to succeed.

 

"When some of the biggest digital disruptors on the planet, like AIR BNB and UBER, choose to print magazines to cut through the digital clutter… you know the world is in flux,” Michael Chase, chief marketing officer at St. Joseph Communications, said. "Today you have to be a storyteller for this connected world. You have to understand the hybridization of content and the omnichannel multiverse… so that your stories connect within the ever-blurring confluence of print and digital. To find nirvana in this new customer-centric dystopia, where a brand is no longer what we tell the consumer it is – it's what consumers tell each other it is – you have to look at your entire ecosystem."

Trends in the report include consumers moving between devices to engage with brands across multiple channels, and the evolving role of paper and how it still connects with consumers in the growing digital world.

View the complete report here.

This story was originally posted on our sister site Masthead.
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