TORONTO—CPIA, the industry’s national association, is responding to industry concerns about the recently announced Snap Admail program from Canada Post. CPIA reps will meet with Canada Post to articulate industry concerns.

CPIA has released the following statement:
 
The recent launch of Snap Admail by Canada Post has raised many concerns by Canadian printers who believe that the direction and strategy that has been engaged is not aligned with that of the Canadian printing industry.

Industry stakeholders are concerned that the Snap Admail program poses a threat to many printers currently engaged with direct mail development and new competition from Canada Post. The Canadian Printing Industries Association’s (CPIA), Government Affairs director has scheduled a meeting with Canada Post to clearly identify the concerns of printers regarding this new service and make certain that any negative impact on printers in Canada is avoided.

“As Canada’s national association representing printers, it is clearly in our mandate at CPIA to understand and expose the implications this program will have on our Industry," states Sandy Stephens, CPIA’s chair.
 
The program initially raised questions because the vendor who provided the storefront software for creating direct mail pieces is from the U.S. Canada Post subsequently clarified that all direct mail pieces are to be printed in Canada.