12 March 2014
Dscoop 9 breaks the mold
ORLANDO,—Since its inception 9 years ago, the Dscoop conference has grown into one of the most positive and uplifting events of the printing industry and the most recent gathering kept the tradition strong. With a call to Break the Mold, Dscoop 9 and its 2,200 attendees took over the Gaylord Palms Resort in Orlando, Florida, last week for a big printfest.

Keynote Scott Stratten from Toronto’s Un-Marketing

On the surface there were the expensive visual trappings: funky cut-out directional signs with inspiring messages, stacked printed boxes, window cling wraps and floor pasties decked out the resort; the AV show was loud, imaginative and energetic; the big-name keynotes speeches were entertaining and captivating. But the real value of Dscoop is what happens beyond all those trappings: it's the informal networking and sharing among printers from several countries, creating a dynamic that makes you feel good to be in printing.

Dscoop, or Digital Solutions Cooperative, is an 8,000-strong global community of graphic arts business owners and technical professionals who use HP equipment. Here are the highlights from last week. 

Keynote speakers are always a big draw.  Let’s recap.

Barrie Bramley, is a self-proclaimed Intelligent disruptor from South Africa. He urged the audience to consider that while business and customers don’t change, the environment does, and that will change how customers behave. Printers, he said, can be part of the change, but they must find new ways to do things and bring new solutions forward. 

Jason Jennings, a best-selling business author, told the audience that best-performing companies share five secrets. They are:

A culture based on a noble purpose

Growth is a guiding principle

They let go of things that hold them back

They make lots of small bets

They are led by good stewards

Scott Stratten, from Toronto’s Un-Marketing delivered a funny and charming speech about real marketing and confirmed that Canadians rock. Marketing, he said, is what happens when we talk to our clients and when we behave with the aim of delivering good service. His speech about Joshie the giraffe and the Ritz Carlton hotel had the audience in stitches, but it brought the point home. See a version of it here.

Member programs also got a boost.

Dscoop university, previously announced at last year’s event, is up and running and headed by John Tenwinkel. This programs delivers a series of courses that can be accessed virtually, through webinars, or through in-person classes. Courses, based on user feedback, will include sales training, business transformation strategies, and management.

The Tell Your Story Sales Program is a pre-packaged marketing guide built on more than 100 templates, including planning tools, press-releases, and videos, that printers can use to sell, promote and market their business and hold events. It’s only available to members.


Solutions showcase at Dscoop

The other component of Dscoop is the solutions showcase which featured a wide array of HP presses, including the first North American showing of the HP Indigo 30000 packaging press. About 100 HP partners also exhibited showing their wares and equipment.


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