26 February 2014
One less problem for printers! Thanks, Viagra
TORONTO—We were up late the other night and caught a Viagra commercial that takes place in a print shop. No shame in admitting a faulty nozzle or low productivity flat-bed, right?

The ad takes place in a spotless print shop called K.L. Printing, complete with a super long Heidelberg press setup boasting an impressively large number of units. Hint, hint.


K.L. Printing, quality service under every sheet

It appears to have been airing since at least late 2013. If you haven't had the pleasure yet, you can watch the full ad spot on the Viagra website. Click to view "Factory."

"You've reached the age where you've learned a thing or two. This is the age of knowing what you're made of," says our manly-voiced narrator. "So why let erectile dysfunction get in the way?"

We're not sure what our silver-haired hero is doing at the plant late at night all by his lonesome (talk about lean production). Maybe we're reaching for a double entendre, but the commercial seems to imply he's performing much needed after-hours emergency maintenance on his, uh, equipment. Either way, it looks like he won't be alone for long.

Let us know your thoughts in the comments section.
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7. A\r says:
12 March 2014 at 7:22 PM
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6. Albert says:
12 March 2014 at 4:35 PM
Unlike with Viagra, keeping your "equipment" running for more than 4 hours is a good thing.
5. Litho Guy says:
28 February 2014 at 2:29 PM
Send me an order at 1988 margins and none of us would need Viagra.
4. Editor says:
28 February 2014 at 9:32 AM
We couldn't agree with you more about the need for a chuckle.
3. Started In A Trade Shop says:
27 February 2014 at 6:35 PM
I guess this commercial for Viagra is the reason Heidelberg profitability is up (If you catch my drift) for the 3rd quarter. When you can save money on advertising (new marketing strategy) you are bound to show positive results. By the way, if you look closely, our stud technician is not alone. He has a supporting cast of at least 2-3 more people wandering around the plant. Maybe they can maintain the course. Nudge Nudge Wink Wink. Hoping more comments will follow. The winter has been cold and we all need a good chuckle.
2. Press Guy says:
27 February 2014 at 9:22 AM
Maybe you need Viagra to run a Heidelberg. LOL
1. Izippy says:
26 February 2014 at 3:59 PM
I guess Viagara doesn't realize that printers can barely afford ink these days, never mind Viagra.
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