29 January 2014
New food magazine prefers flavour of print
TORONTO—LEO (Let's Eat Out), a new publication celebrating the Toronto restaurant scene, is a print-only affair. Founder Peter Mazzotta wanted the mag to stand apart from the noisy online world.

In an interview with J-Source.ca, Mazzotta said the digital revolution spurred his desire to jump into the world of print magazines from his previous job as an advertising executive. "(LEO) has been a very tactile project: something that you have to feel, touch, breathe, smell, flip, put away and then bring back—never throw away," he said.

While LEO does have a website, it is devoid of articles, and its only presence on social media is a Facebook page. "When I first came up with the idea, there was no digital nothing," he said, adding that his conception of the mag hadn't been altered much from his initial spark of inspiration in 1987.

An oversized publication with a circulation of 5,000 copies, LEO sells for $6.95 on newsstands. For more, visit J-Source.ca for the original article.
Comments:
1. Drew says:
3 February 2014 at 12:54 PM
Way to go Toronto's Green printer! I've seen these prints first hand and the quality is top-tier by one of the largest printer in Canada. (Hint, not transcon, Not St. Joe's)
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