13 November 2013
Most newspaper readers choose print: Nadbank
TORONTO—The latest report from Nadbank (Newspaper Audience Databank) shows nearly eight in 10 Canadians read newspapers every week, the majority still choosing print over digital.

Between 50-60% of Canadians are sourcing newspapers for their info on a daily basis. Under 10% of readers strictly read digital content, while 57% still read only printed editions; 34% of readers migrate between the two mediums.

Some other details released in Nadbank's mid-year overview:
  • Wininpeg has the highest weekly print readership (78%), followed by Halifax (77%), and Montreal and Vancouver (tied at 72%)
  • Halifax has the highest total readership, including digital users, at 84%, and also the greatest weekly reach of print editions at 77%, compared to a weekly reach of 37% for online content
  • Overall, weekly reach of printed editions is approximately double that for online content; in Toronto for example, print reaches 66% weekly, digital 27%
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