25 April 2013
Tories use print to attack Justin Trudeau
OTTAWA—The Conservative Party is planning another attack on new Liberal leader Justin Trudeau, and the weapon of choice is print.

According to reports across Canadian media today, the Liberal Party obtained documents that show the Tories are planning to mail thousands of flyers across the country on June 1, positioning Trudeau as inexperienced and unfit to run the country.

In government jargon, the mail-outs are known as "10 percenters"
In government jargon, the mail-outs are known as "10-percenters"

The taxpayer-funded printed materials, referred to as 10-percenters because they are mailed by MPs to a maximum of 10% of the total households in a given riding, are typically used to inform constituents about happenings in the House of Commons. Critics have said that the attack ads are a misuse of taxpayer funds.

According to the National Post, the cost to taxpayers of mailing the planned leaflets, if all 166 Conservative MPs were to send them out, is estimated at $29,050. That figure does not include the actual printing cost, which would also be shouldered by taxpayers. It has not been reported who will handle the printing of the flyers.

The use of 10-percenters has been controversial in the past. In 2010, the Conservatives drew heat in the House of Commons as a vote to end the practice, which cost around $10 million the previous year, passed 140-137. The party maintained the vote was non-binding.
Comments:
3. Zagg says:
1 May 2013 at 3:16 PM
Good, I hope it is large format printing as well. Billboards in fact.
2. Printcan Web Editor says:
30 April 2013 at 2:46 PM
Hi PG, thanks for the comment. The story wasn't meant to harm, or benefit, printing. We were noting that a printing project has garnered national attention and stirred up political debate.
1. Print Geezer says:
29 April 2013 at 6:50 PM
So, what your reporting on is a Print Job, then bringing to light the COST associated with the job. How exactly does this Benefit Printing?! Regardless of what Political Party you support, it is Printing that needs your SUPPORT.
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