18 March 2013
Cober first in Canada with Indigo 10000
KITCHENER, ON— Cober Evolving Solutions is the first print shop in Canada to add the newly commercialized HP Indigo 10000 to its business. Peter Cober, CEO, talked to PrintCAN at the recent Dscoop conference about the acquisition.

He said new growth and new clients prompted Cober to invest in the 4-up digital colour press, one of several announced at Drupa last year. For now, the press will receive up to 80% of existing 29” offset work, but over the longer term it will be dedicated to high-value pages, including versioning and fully variable work. The other area in which the press is expected to shine is in work that comes to the shop via Cober’s client-specific web portals.

“High-value pages,” said Cober, “are those that are not easily commoditized—they are timely, relevant, and responsive. They are unique and bring a high value to recipients.” This type of work is also predicated on helping clients manage their content more efficiently.

“This is not just a print service provider buying a press,” added Danny Ionescu, vice president of sales and marketing at HP Canada, “but a strategic direction for his business to grow.”

Today, HP also announced the worldwide commercial availability of the HP Indigo 10000 Digital Press, with 16 units already installed to date.

HP Indigo 10000

The Indigo 10000, a duplexing device that prints about 3,400 sheets per hour, has been in beta testing at 10 shops across the globe since September 2012. Many of the beta customers, including Courier, Pureprint Group and Sandy Alexander in the U.S., are considering adding a second unit. Installation of production units is expected to start this month.

The Indigo is the third of the new breed of 4-up digital presses that’s ready for order taking. The other two are offerings from Fujifilm, with the J Press 720, and Screen, with the Jet TruePress Jet SX. Both of those are inkjet devices. The other presses announced at Drupa are mostly undergoing beta testing this year with commercial availability expected next year.
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