11 November 2012
Print shines during 2012 Adobe Design Achievement Awards
TORONTO—Print emerged as the favourite during a competition honouring students and faculty around the world in new and traditional media.

The 12th annual Adobe Design Achievement Awards took place during the RGD DesignThinkers conference in Toronto last week. DesignThinkers attendees had the opportunity to pick their favourite entry in the Adobe awards, and the audience choice winner was Nada Seet for her print communications work.

A description of Seet's popular entry notes it is hand made, 11x13 inches, and "it is designed to look like a book, but actually all of the pages are stitched together and you can't flip the pages."

Nada Seet's print communications entry/image from adaagallery.com

While the audience chose Seet, the judges selected Jeff Han of the Art Center College of Design, United States, in the print communications category.

Canadians taking home honours included Sheridan College's Vanessi Li in the Browser Based Design category, and the Packaging design category winner was Richelle Rogers of York University/Sheridan College. A faculty award was also handed out for Innovation in Motion and Video in Education to Hector Herrera, Ontario College of Art and Design.

The event honoured students and educators in new and traditional media categories whose winning projects were selected from 41 finalists out of nearly 5,000 total entries from 70 countries, according to Adobe.

Canada's Richelle Rogers receives her award in packaging design

Winning student entries were selected based on originality, effectiveness in meeting the communication objective and skill in applying Adobe products. Faculty submissions were scored on educational innovation and the development of applications to better an overall educational experience.

Individual student winners and the leader from each group winner received a U.S. $3,000 cash prize, winner’s certificate and a 3D trophy, plus roundtrip airfare/expenses to attend the DesignThinkers conference in Toronto.

Faculty individual and group winners received the same respective prize packages as well as a U.S. $3,000 educational grant for the faculty member’s institution.

All winning, finalist and honorable mention entries from 2012 can be viewed at the ADAA Gallery, along with entries from prior years.
— Jeff Hayward
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